Hola! I am Holly. I am a mom of three, a proud Cuban American, and a fitness enthusiast. During the pandemic, my husband and I decided to change our lifestyle to live happier and healthier lives. We started by working out in our garage. I remember ordering workout clothes online, putting on an old pair of tennis shoes, and pressing play on a workout video. We haven’t looked back since then. Over time, as a curvy Latina, I realized I wanted to express myself through my athletic wear, wearing clothes that fit my body and style. It was limited, which prompted me to say, what now?!
Growing up, my grandmother, whom I called “Mami,” was one of my most inspirational influences. Mami immigrated from Cuba in the 1960s. While serving as a teacher in Cuba, Mami became a seamstress when she arrived in the United States. In the 1980s, she challenged the status quo as a female business owner and opened a sewing shop out of her home. I grew up spending a lot of time in Mami’s sewing shop, always admiring how she made each customer feel at home, insisting on providing a service with a meal and conversation. To Mami, her business was more than just sewing but was weaving together a community.
This philosophy and passion led us to Fuerza, our athletic clothing company. We are excited to bring clothing to the community that celebrates Latin culture while inspiring others to find strength in being the best versions of themselves.